Get to Know the Women Behind All About the Wow

Original Post By Charlotte Trattner | Modern Luxury

 

For Geraldine Blakely and Jennifer McCloskey, co-founders of the design firm All About the Wow and the showroom Casawow (@casawow), a home should evolve with you.

“Today, there is a growing desire for immediacy,” the pair shares. “People want to walk into a space that feels complete and reflective of their lifestyle right away. Through Casawow, we provide access to that evolution. We make it easy for people to continuously refine and elevate their space in ways that reflect their personal growth.”

Their experience comes from starting as brokers, flipping houses and creating move-in-ready and emotionally prepared homes. Turning their passion for transforming spaces with an unmistakable wow factor into a new division, their clientele spans top-of-the-line developments, including Mr. C Residences, Aston Martin Residences, Five Park Miami Beach, and private residences across the country, creating turnkey properties that evoke a sense of elevated living. @allaboutthewow

Photo By Alex T Photo

What market gap led you to launch Casawow?

We saw a clear gap between inspiration and access. Our All About the Wow clients were consistently asking how to bring the staging spaces we created into their own homes. They did not just want to admire the transformation; they wanted to live in it. Casawow was created to bridge that gap. It offers a way to access the “wow” immediately. We translate our design language into something attainable and fast, enabling clients to elevate their homes without the long timelines typically associated with design.

You describe it as offering “move-in emotional readiness.” What does that look like in practice for a client?

It means removing all of the friction. With All About the Wow, buyers do not have to imagine what a space could be. They experience it fully realized. Casawow extends that same philosophy into their own homes. We take care of everything from concept through installation, so clients can walk into a finished space that feels complete and personal from day one. Whether it is a full turnkey package or a more customized approach, the goal is to make great design feel effortless and immediately livable.

What’s the biggest misconception people have about staging versus interior design?

The biggest misconception is that staging is temporary or superficial. In reality, our staging is highly intentional and design-driven. In many cases, everything in the home is newly sourced specifically for that project. We make that design accessible. Buyers can often purchase the home as it is styled. What was once just a visual experience becomes a fully turnkey living solution.

Can you share a standout project where staging completely changed the trajectory of a sale?

13671 Deering Bay Drive is a great example. The home sat on the market vacant for over a year. It had strong bones, but buyers could not connect with it. Once we staged it, the perception shifted immediately. It felt current, livable and aspirational. The home sold within one week. That is the power of creating an emotional connection.

How do you balance creating aspirational interiors while still making them feel livable and attainable?

It comes down to experience and restraint. Our goal is to create spaces that feel elevated but still approachable. People should be able to see themselves living in the space, not just admiring it.

What elements instantly elevate a space, regardless of budget?

Scale and intention are everything. Art, greenery and accessories can completely transform a space when they are thoughtfully selected and properly scaled. What differentiates us is how we layer those elements to create a cohesive and finished environment.